NutsMode & Shells

NutsMode is Nuts’ flagship video feature — a dedicated space where videos are organized into chains instead of a flat feed. Shells is a separate, private feature built around tagging specific people to unlock a reaction video. This section covers both.

In this section

• What is NutsMode? — The concept behind NutsMode: video-only chains, and how brands can participate alongside regular users.
• Creating a Seed — Starting a brand-new chain with the first video in it.
• Echoes — Replying to a chain with your own video, and browsing a chain’s echoes.
• Cracks — Branching a new chain off an existing echo.
• Shells — Tag specific people into a private reaction video that unlocks once they react.

Tip from the mascot

A chain is a tree, not a line — any Echo can branch into its own Crack. Look for the full map view on a chain to see the whole shape at once.